From first-touch research to portfolio-wide intelligence monitoring. Choose the right tool for every stage of the deal cycle.
Learn how dyadic sales intelligence worksCredits are the single currency across the platform. Instead of juggling seat licenses, API limits, and per-document fees, you just spend credits on things you actually need — a briefing, a refresh, a battle card, a campaign draft. Simple, predictable, and fair.
A full SonarScan or AutoScan briefing costs 1 credit. Add-ons like battlecards and organization profiles are also priced in credits — typically 0.5 to 1.
Your plan includes a fresh pool every month (e.g. 48 credits on Pro). Unused plan credits do not roll over, so use them — weekly monitoring is always free.
Need more? Buy an add-on pack anytime. Those credits stay indefinitely and are spent only after your monthly pool runs out.
Save an org past your cap? 1 add-on credit covers the extra slot. Want daily monitoring on a specific org? Opt in for 1 credit/month per org — renews until you turn it off.
Full-depth briefing with your private intel baked in
Best for
High-stakes meetings, new account onboarding, comprehensive account strategy. When you want the AI to weave your relationship, budget, and political context into the playbook.
How it works
What you get
Same AI quality, no private intel
Best for
Unexpected calls, quick account checks, time-sensitive prep. When web research alone is enough and you don't need to inject your own context.
How it works
Per-organization background monitoring
Best for
Staying current on individual accounts without manually checking. Catches leadership changes, M&A activity, earnings reports, and competitive shifts as they happen.
How it works
What you get
Tier limits: All saved orgs auto-monitored weekly (free) — Free Trial: 5 · Basic: 25 · Pro: 75 · Enterprise: 250
Macro trends across all your accounts
Best for
Spotting industry-wide shifts that impact multiple accounts simultaneously — regulatory changes, technology disruptions, competitive moves. One scan covers your entire portfolio.
How it works
What you get
Tier limits: Basic, Pro, Enterprise only
PDFs and Word docs, purpose-built for different meeting moments — a car-ride read, an in-meeting reference, a champion coach sheet, a full RFP response. Below is exactly what you get, when to use each one, and what's on our roadmap.
The car-ride read
A single-page tactical prep doc with seven fixed sections: Why They Buy From Us, 3 Things to Say, 2 Things to Avoid, Competitive Threat, The Ask, Key People, Ice-Breaker.
The one-page cheat sheet
A structured single-page data card: key company facts, stakeholder map with roles, and MEDDPICC-style scoring. Everything a teammate needs to get up to speed in 60 seconds.
Where you fit in their world
Full vendor↔customer alignment analysis — vendor intel, customer intel, synthesis, and sourced references. This is the long-form thinking that seeds every other doc.
Motion, timing, and where the money is
Deal-oriented perspective on the account — deal motion, timing signals, competitive posture, MEDDPICC scoring, and next-step recommendations for moving forward.
Talk-tracks, battlecards, sample emails
5 or 10 fully-scripted use cases, each with a value hypothesis, discovery questions, competitive battlecards, and a sample outreach email you can send today.
On-demand condensed versions when you don't have time for the full read.
Strategic Alignment, condensed
AI-condensed version of the Strategic Alignment doc — the same insight in ~3 minutes of reading instead of 20.
0.1 credits (first generation only — re-downloads are free)
Opportunity Analysis, condensed
AI-condensed opportunity analysis — signals + MEDDPICC scoring in 3 min.
0.1 credits (first generation only)
Playbook, condensed
AI-condensed playbook — the highest-impact use cases distilled.
0.1 credits (first generation only)
RFP responses, condensed
AI-condensed RFP responses — a sanity-check pass before submission.
0.1 credits (first generation only)
Generated only when you opt in during briefing creation.
Arm your internal champion
A short doc your champion uses to sell you inside their own org — anti-objection lines, ROI framing, answers to "why not incumbent" and "why now". Designed to be forwarded TO your champion, not read BY you.
0.1 credits (first generation only — re-downloads are free)
Multi-rival evaluation prep
Consolidated competitor spotlights for every competitor in the deal — one book with a chapter per rival. Generated when your briefing included 2 or more competitors.
Structured meeting bookends
A two-part template: pre-meeting checklist (what to bring, who to greet, what to open with) plus a post-meeting recap template (attendees, decisions, next steps, CRM fields to update).
Flashcard-format rebuttal deck
The objections from your Playbook, reformatted as flashcards — one objection + reframe + response + follow-up question per card. Print, cut, keep in your bag.
0.1 credits (first generation only — re-downloads are free)
Every competitor, side by side
Merged side-by-side table of every competitor on this briefing — where they win, how we beat them, one landmine question each. Sourced from the Playbook battlecards + any Competitor Spotlights. Ranked by threat (biggest first).
Free — derived from existing content
Head-to-head vs a single rival
Multi-page deep analysis of one specific competitor — their product, positioning, weaknesses, and how to attack. Only generated when you selected competitors during briefing creation.
Draft answers with citations
Full response document for an RFP you uploaded — every question answered with drafted copy and sourced citations back to your Strategic Alignment intel.
One-click download of everything above.
Every PDF above, zipped
Every PDF the briefing has generated, bundled in a single ZIP for offline archiving or forwarding.
Every DOCX above, zipped
Same as the PDF bundle but in Word format for teams that edit before forwarding.
Every briefing ships with basic coverage. Two Premium tiers go deeper — one per deal, one per account.
Standard Competitor AnalysisFree
Bundled in every briefing playbook
Free
part of the briefing
Competitor SpotlightPremium
Paid, in-briefing (single deal)
1.0 cr
per competitor
Profile BattlecardsPremium
Paid, on org profile (reusable across every deal)
1.0 cr
per competitor
All add-on actions, credit-priced per use.
Draft personalized outreach email sequences from your briefing's playbook. Pick specific use cases, choose a cold intro or multi-touch cadence, download as DOCX.
Best for: Turning intel into action
Rerun an existing briefing with the latest web data. Cheaper than a new SonarScan because vendor and customer profiles are already cached — you only pay for the analysis.
Best for: Keeping intel current
At briefing creation, pre-specify 1-5 named competitors you want deeper analysis on. Each Competitor Spotlight returns trap questions, structured objection responses, switching-cost analysis, weaknesses, and a printable 1-pager — going further than the Standard Competitor Analysis bundled in every briefing.
Best for: Going deeper on the competitors you know you'll face
Premium org-level battlecards. Pick an account profile + up to 5 competitors and we'll generate a strategic set — differentiators, vulnerabilities, recent signals, and a positioning recommendation per competitor. Reusable across every deal involving that account. Free refresh within 30 days.
Best for: Building a durable point-of-view on an account you'll work for years
A fresh, event-driven competitive card generated on-demand — usually triggered when a competitive-shift alert fires (competitor launches, poaches, or pivots). Combines your existing briefing intel with new research and the specific alert that fired.
Best for: Reacting to a competitive shift right now
Every briefing already includes Standard Competitor Analysis inside the playbook at no extra cost. The Red-Hot Battlecard is the separate, event-driven version you generate when something competitive just happened.
Standard Competitor Analysis
Bundled inside every SonarScan/AutoScan playbook. Generic per-deal coverage of 1–3 likely competitors. No extra cost.
Red-Hot Battlecard
On-demand, triggered by a competitive-shift alert. Focused on one fresh event at one account. 1 credit.
One click on any completed briefing or organization profile pushes the executive summary, key insights, and stakeholder map as a record on the matching account in HubSpot, Salesforce, or Attio. Your AEs stop copy-pasting; your CRM stops being a hollow contact list.
Included on Basic, Pro, & Enterprise.
No per-push cost.
The right tool for every stage — from your first account to a full territory.
Sign up, run your first briefing, and see the value immediately.
Build your first account profiles and prepare for key meetings.
Keep intel fresh, generate outreach, and counter competitors.
Scale to a full territory with monitoring, analytics, and trend detection.
Individual AEs building their book
15 credits/month covers ~15 full briefings. Save up to 25 org profiles, all auto-monitored weekly for free. Add daily monitoring per-org for 1 cr/mo each.
Ideal when
Power users managing a full territory
48 credits/month for aggressive briefing, refreshing, and portfolio sonarscans. Save up to 75 orgs, all auto-monitored weekly for free. Priority support included.
Ideal when
Teams of 5+ sharing intelligence
200 pooled credits across 5 seats. Save up to 250 orgs (shared), all auto-monitored weekly for free. Additional seats available. Heavy users draw from light users' unused credits.
Ideal when
Just exploring
10 credits, 14 days, no credit card. Save up to 5 orgs, all auto-monitored weekly. Run a few SonarScans and see the quality for yourself.
Ideal when
Preparing for a major meeting
Full depth incorporating your own private intel
Quick check before an unexpected call
Full depth but without private intel (faster)
Keeping tabs on 15 accounts weekly
Free automatic weekly org monitoring
Fast-moving deals need daily updates
upgrade weekly to daily alerts for 1 credit/month/org
'Is this new regulation affecting my portfolio?'
Scans impact on whole portfolio
A briefing is 2 weeks old and needs a refresh
Reuses cached org profiles — faster and cheaper
Need outreach emails for a specific account
Drafts personalized emails from your playbook
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